Generating quality trade leads is what generates export business. Since not much is accomplished without them, it is imperative to develop a step by step process in evaluating, prioritizing and acting on the best quality leads. The best way to impress your potential customer is with clear, concise communication and follows up in a timely and professional manner. Buyers always comment about the leads they give up on as the supplier either does not respond in a timely manner with accurate details. Join us as we provide an overview of:

• Where Did All These Leads Come From?
• How to Respond to a Lead from the Online Product Catalog (OPC)
• How To Audit Them (And Avoid Scams)
• Prioritize: Put Your Effort Where It Matters
• Before You Respond…Are You A Good Lead?
• Smart Follow Up – Patience, Professionalism, and Precision
• Q&A with Presenter