This webcast identifies how consumers increasingly recognize the need for environmentally sustainable food choices, there is a significant gap between their sustainable intentions and actual behavior, likely because consumers generally place more value on factors such as taste, health, convenience, and familiarity. Confusion around measuring sustainability further complicate efforts to cultivate a sustainable food system.

Join speakers Join Gordon Bacon (former CEO of Pulse Canada) and Dr. Sara Jaeger (Editor, Food Quality and Preference and Science Leader, Sensory & Consumer Research, Plant and Food Research, NZ) on this topic.