Live Chat ×
Skip to main content

VIRTUAL Auction Marketing Management (AMM) Class 2021.01

VIRTUAL Auction Marketing Management (AMM)
Must attend all sessions to complete this course.

Making your marketing more effective and relevant is key to advancing your auction business – from exposure to profits. You must create and implement a comprehensive marketing strategy with modern techniques. This course is designed to take your business to a marketing level beyond a simple website to implementing effective targeted marketing strategies using various channels. You will learn how to improve marketing campaigns, digital ads, audience targeting, brand identity and search engine optimization (SEO), as well as manage your reputation, conduct data-based market research and effectively utilize dynamic digital tools.

Upon completing this course, you will be able to:

  1. Describe your marketplace and brand identity and how it impacts your business and marketing
  2. Define a comprehensive marketing strategy utilizing modern techniques for any media form
  3. Implement effective media and auction marketing content best practices
  4. Put into practice systems and processes to improve efficiencies
  5. Effectively use digital tools and data to complete applicable market research
  6. Analyze data to improve current and future marketing campaigns
  7. Determine when and how to use paid and organic marketing channels
  8. Improve digital content and targeting for increased search engine optimization (SEO) and website engagement

VIRTUAL Auction Marketing Management (AMM)
Dates: Wednesdays, January 13, 20, 27 and February 3
          Tuesdays, January 19, 26, and February 2  
Time: 1:00 p.m. - 4:00 p.m., Central Time
Location: Click "AMM Designation Live Virtual Classes" below

Instructors:  John Schultz, AMM and Ambra Sanner Walker, AMM
Ambra Walker is a proud member of the National Auctioneers Association with 10+ years experience of marketing in the auction industry. She earned the Auction Marketing Management (AMM) designation in June 2017. Ambra currently owns ANS Digital Media focusing on assisting auctioneers with their social media and search marketing.


As an over 20-year auction veteran John has experienced firsthand the impact changing consumer trends have in the auction industry. John leverages this experience on a daily basis as the Chief Marketing and Technology Officer for Grafe Auction, a Minnesota based commercial and industrial auction company. In this role, he specializes in maximizing prices through the use of data-driven, predictive marketing campaigns that appeal to a wide range of consumers. In addition, John is one of the lead instructors for the National Auctioneers Association of the premier auction marketing designation Auction Marketing Management. John's service to the auction industry includes serving as Director of the National Auctioneers Association, the 60th President of the Minnesota State Auctioneers Association in 2009, and Charter President of the Minnesota State Auctioneers Foundation. He is also the 2009 recipient of Golden Gavel Award for outstanding service to the auction industry.