Description
Whether we like it or not, social media is here to stay! Let’s discover, and master, the platforms that are right for your business by understanding the importance of social media, establishing your brand standards, and learning how and why it affects your retail sales. With an effective social strategy, you will be able to reach your community and beyond through discovering your brand’s voice and utilizing key features on the most effective social media platforms. In this session, you will learn a variety of techniques that will elevate your social media presence and be able to walk away with a clear vision of how to implement social media in your marketing plan.
Contributors
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Brenna McCoubrey
As the Marketing Manager of White Birch Armory, a Service-Disabled Veteran-Owned Small Business Range-Retailer in Dover, New Hampshire, Brenna McCoubrey played an integral role in discovering the identity of the business. Brenna joined the company during the construction of the range in 2020 and since then, has established a strong sense of community for customers, and members, by seamlessly tying their digital relationship with the brand into their in-store experience. Brenna has a bachelor’s degree in Marketing and Business Administration from Suffolk University, but her love for hunting and shooting sports has made for a natural transition into her profession.