Description
This training focuses on the differences between how men and women shop, but the lessons can be applied to all new shooters, men and women. It will explain how money is silently leaving your stores and ranges simply by not understanding the dynamics of female shoppers. This class will provide examples and strategies of how your business can increase its revenue.
Contributors
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Karen Butler
Karen Butler is the Founder and President of SLG², Inc., DBA Shoot Like A Girl, launched in 2008, a company dedicated to growing the number of women who participate in shooting sports; and DBA SLG2 Consulting, launched in 2019 to maximize the experience and knowledge gained from building the initial brand, Shoot Like A Girl, and create strategies leading to growth for corporations. Butler retired from the Department of the Army in 2016 after 22 years of civilian service. An advocate for all shooting sports, she was recognized by Outdoor Life Magazine as one of its 2011 Top 25 Leaders in Hunting, Fishing and Conservation and named Entrepreneur of the Year by the Women’s Business Center of North Alabama in 2017. She enjoys competitive and recreational shooting and is an avid hunter. As an accomplished speaker and writer, she has been featured in Time Magazine, on multiple television shows and national radio, and she’s conducted seminars at numerous events, including the Archery Trade Association (ATA) Archery Academy and Field & Stream Deer and Turkey Expos. She has delivered motivational speeches for women’s executive leadership groups, as well as one for women’s history month, and she has served as a panel member for the NRA Women’s Leadership Forum and The Catalyst. She is also currently serving as a 2021-2022 panelist on the NRA’s Voice of Hunting Leadership Panel where she contributes her voice on key hunting and outdoor recreation issues.