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session will show you how to mine your patron data for predispositions and
propensities in order to target your donors with communications relevant to
each individual recipient. You will
learn how to segment your digital and
traditional communications (yes, including direct mail!) to
strategically attract and retain audiences.
Participants will learn:
- 1.How data can be used to determine interests and propensity to give.
- 2.How segmentation can lower costs and maximize results.
- 3.Set up strategic communications to allow your patrons to self-select their interests.