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AFP

Since 1960, the Association of Fundraising Professionals (AFP) has inspired global change and supported efforts that generated over $1 trillion. AFP's nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world.

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Featured Live Events

  • July 11, 2018

  • 1:00 PM EDT

  • Wednesday

An Introduction to Donor Data Segmentation

You can’t craft a compelling message or story if you don’t know who you’re talking to. Effective storytelling starts with matching your message to your audience. When we don’t segment our messaging, we set ourselves up for failure. In this session, we will share some of our favorite strategies for segmenting your donors and other constituents in your database – strategies that produce results!

  • Duration 1H 0M
  • Seats Available

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