Live Chat ×
Skip to main content

AFP

Since 1960, the Association of Fundraising Professionals (AFP) has inspired global change and supported efforts that generated over $1 trillion. AFP's nearly 30,000 individual and organizational members raise over $100 billion annually, equivalent to one-third of all charitable giving in North America and millions more around the world.

Product Bundles

Featured Live Events

  • March 27, 2019

  • 1:00 PM EDT

  • Wednesday

Who's Your Donor? Creating Donor Personas

It’s tempting to think that anyone with a bank account is a potential donor but what makes someone give to one organization over another? With the basic understanding that our current donors are the best indicators of who our potential donors will be, we need to know as much about the lives, interests and motivations of those current donors to find new ones. This session moves us from the traditional approach to creating donor...

  • Duration 1H 0M
  • Seats Available

Courses