We all know that thanking donors is important, but how and when should we be thanking donors? How do different approaches to acknowledgements make people feel, and how does that impact future engagement?
In this session, we’ll explore the latest research into donor behavior and effective gift acknowledgements with special attention given to the recent groundbreaking findings of Jen Shang and Adrian Sargeant. You’ll come away with practical takeaways to help you craft thank yous that are both impactful and memorable!
In this session, participants will learn:
- The connection between thanking and retaining donors
- What donors want out of the communications we send them
- The ways in which surveys can play a role in thanking donors
- The enlightening results of several gift acknowledgement experiments