As fundraisers, every day we make implicit and explicit proposals (or asks) to donors and prospective donors: “If you give to tackle challenge X, we will do it and the world will be a different place.” And in our fundraising offices, we readily and heavily invest in the ASK – consultants for direct marketing, professional development courses on crafting the case, outside counsel for advice on closing the gifts. Unfortunately, we often provide scant resources for when following up with donors on how their donations are making a difference. Stewardship is a key component of excellence in fundraising, and we will give an overview of the basics, including gift agreements, acknowledgement, recognition, and impact reporting.
In this webinar, you will learn:
- How “selling the dream” of a better world + making the ask is only one half of the equation. Demonstrating the impact of donor gifts completes the circle in donors’ minds – and hearts.
- Why stewardship should be an essential investment in every fundraising shop – small or large – and how to set up an annual plan for your donors.
- How to build the “Story Board” for your nonprofit – the internal and external people who will happily bring you stories and examples to share.
- Tips to employ “charming” (aka inexpensive) stewardship practices as well as how you may provide better reporting for more sophisticated donors.
Presenter Beth Ann Locke will share her experiences – more than 25 years in small and large shops in the US and Canada – on how she continues to grow donor relationships. She knows that the thrill of closing a gift is nothing to seeing the donor relationship bloom.