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Show and Tell – The Magic of Stewardship in Growing Donor Relationships and Increasing Fundraising Support


As fundraisers, every day we make implicit and explicit proposals (or asks) to donors and prospective donors: “If you give to tackle challenge X, we will do it and the world will be a different place.” And in our fundraising offices, we readily and heavily invest in the ASK – consultants for direct marketing, professional development courses on crafting the case, outside counsel for advice on closing the gifts. Unfortunately, we often provide scant resources for when following up with donors on how their donations are making a difference. Stewardship is a key component of excellence in fundraising, and we will give an overview of the basics, including gift agreements, acknowledgement, recognition, and impact reporting.

In this webinar, you will learn:

  • How “selling the dream” of a better world + making the ask is only one half of the equation. Demonstrating the impact of donor gifts completes the circle in donors’ minds – and hearts.
  • Why stewardship should be an essential investment in every fundraising shop – small or large – and how to set up an annual plan for your donors.
  • How to build the “Story Board” for your nonprofit – the internal and external people who will happily bring you stories and examples to share.
  • Tips to employ “charming” (aka inexpensive) stewardship practices as well as how you may provide better reporting for more sophisticated donors.

Presenter Beth Ann Locke will share her experiences – more than 25 years in small and large shops in the US and Canada – on how she continues to grow donor relationships. She knows that the thrill of closing a gift is nothing to seeing the donor relationship bloom. 


  • Beth Ann Locke

    Beth Ann is a philanthropy evangelist and a tireless fan of connecting donors to their dreams. She believes relationships are the key to everything we do. Her career has spanned the education, social services, and international sectors, in both the U.S. and Canada. By connecting supporters with causes and projects close to their hearts, she has been honored to work with them to raise more than $30 million. Beth is also passionate about strengthening the profession and of promoting AFP, where she is a member of the Board of the AFP Canada Foundation for Philanthropy.

    She is the co-founder of Ms.Rupt, a movement to bring women fundraisers together to spur stimulating conversation around a single topic, with the goal of disrupting the status quo and promoting more flexible thinking, inclusion and diversity in our profession. She shares on social media as @FundraiserBeth.

December 4, 2019
Wed 1:00 PM EST

Duration 1H 0M

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