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Description

Successful fundraising teams and development staff are focused more and more on creating meaningful supporter experiences, but to do so they need to capture data about the people they are trying to create those experiences with, and more modern ways to engage on their donor’s terms.

This webinar will bring together two nonprofits hailing from Boston, JFK Library & Foundation and the Greater Boston Food Bank, who are early in their journey to further digitize their constituent data, processes, and digital experiences through modern, integrated marketing and CRM technology.

They will share how they helped their organization create a vision, or as JFK Library puts it, their “moonshot” with technology. How they managed to get everyone aligned as to what the value would be, zoned in on use cases, and how they migrated and implemented modern nonprofit technologies and processes.

The folks from Salesforce.org will also share case studies and new research hot off the press that shared what nonprofits are doing, or not doing to succeed. For example, did you know that 83% of marketers say they are “batch and blasting” their constituents, and only 33% of fundraisers say they have “good data” in CRM?