The Role of Storytelling in Fundraising: How to Increase Generosity Through Expanding the Hearts and Minds of Donors and Prospects

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Description

Stories bring your mission to life! They create the opportunity for donors to connect through shared values and a deeper understanding of the impact your organization is having in the world. During this webinar, you’ll learn how to create connection through storytelling, combine it with action in order inspire your donors and prospects to give, and walk-away with tools to engage your whole organization in creating a “story engine” that makes storytelling an ongoing part of your organization’s culture.

Contributors

Carol Novello

Carol is the founder of Mutual Rescue^TM, a national initiative that highlights the life-changing power of human-animal relationships as well as the author of Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too. She is also a member of the Board of Directors at CUDDLY, Inc, a for-profit company that has developed a robust fundraising and wishlist platform. Previously, Carol served as president of Humane Society Silicon Valley (HSSV) from 2010 to 2020. Through her leadership, the organization completed a comprehensive campaign that raised nearly $60 million over 6 years. Prior to entering the field of animal welfare, Carol was a senior executive at Intuit. She earned her MBA from Harvard Business School and her BA in English and Economics from Dickinson College.

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Description

Contributors

Carol Novello