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The Role of Storytelling in Fundraising: How to Increase Generosity Through Expanding the Hearts and Minds of Donors and Prospects

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Contributors

  • Carol Novello

    Carol Novello is founder of Mutual Rescue™, author of “Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too”(Grand Central Publishing, April 2019) and former president of Humane Society Silicon Valley. Mutual Rescue is a national initiative that highlights the connection between people and pets through authentic storytelling in order to inspire and support life-saving efforts in communities across the nation. Mutual Rescue’s first short film, “Eric & Peety,” went viral around the globe and has been viewed more than 100 million times. Prior to entering the field of animal welfare, Carol was a senior software executive at Intuit, Inc. She earned her MBA from Harvard Business School and her BA in English and Economics from Dickinson College. She lives in Chattahoochee Hills, GA and her family includes several rescue animals.

April 8, 2020
Wed 1:00 PM EDT

Duration 1H 0M

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