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The Role of Storytelling in Fundraising: How to Increase Generosity Through Expanding the Hearts and Minds of Donors and Prospects

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  • Carol Novello

    Carol is the founder of Mutual RescueTM, a national initiative that highlights the life-changing power of human-animal relationships as well as the author of Mutual Rescue: How Adopting a Homeless Animal Can Save You, Too. She is also a member of the Board of Directors at CUDDLY, Inc, a for-profit company that has developed a robust fundraising and wishlist platform. Previously, Carol served as president of Humane Society Silicon Valley (HSSV) from 2010 to 2020. Through her leadership, the organization completed a comprehensive campaign that raised nearly $60 million over 6 years. Prior to entering the field of animal welfare, Carol was a senior executive at Intuit. She earned her MBA from Harvard Business School and her BA in English and Economics from Dickinson College.

April 8, 2020
Wed 1:00 PM EDT

Duration 1H 0M

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