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How to Create Donor Surveys that Improve Your Fundraising

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At a time when many fundraisers are hesitant to fundraise, deepening relationships with the donors you already have is key to your sustainability. Or, if you're seeing a lot of new donors right now, this is the time to get to know them.

So let's talk donor surveys.

Done well, surveys can empower you with real, actionable, and surprising insights into what your current and prospective donors do, think, and need. Smart surveys can turn your fundraising strategy into a fine-tuned, sophisticated engine of revenue.

In this session, we’ll examine all of the components of a great donor survey project—including how to build it, deploy it, and analyze the results. Perhaps more importantly, we’ll identify and help you sidestep the countless pitfalls that plague so many surveys.

By the end of this session, you will be able to:

  • Create a survey strategy that gets you the data you actually need
  • Write good survey questions
  • Analyze the data objectively

AFP is proud to offer this webinar as a complimentary offering to you under the unusual circumstances with the Coronavirus. If you found the content valuable, we would appreciate your considering a gift to one of the AFP Foundations for Philanthropy.

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Please note there is a 1,500 registrant capacity for the live event. If we do hit our maximum cap of 1,500 registrants, keep in mind that we will make the webinar recording available for free for all members after the live event.


  • Rachel Clemens

    Rachel first built a career as a designer. Then, she built Creative Suitcase – her own strategic communications firm. For 11 years, Creative Suitcase helped organizations like United Way, Texas Restaurant Association, and others, increase revenue and awareness. In late 2016, Creative Suitcase merged with TradeMark Media, and became Mighty Citizen. As CMO, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She is also a frequent speaker at local and national conferences.

May 13, 2020
Wed 1:00 PM EDT

Duration 1H 0M

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