Yogi Berra once said: “If you don't know where
you are going, you'll end up someplace else.” In an increasingly more
competitive nonprofit landscape, donors want to invest in organizations that
know where they’re going. Yet, too often, bold visioning can feel impossible,
programs continue to run year over year with few changes out of fear of losing
funding, and fundraising becomes the cart before the horse and is expected to
come up with the organization’s funding needs and plan for the way forward. The
most effective nonprofits understand that their big, bold vision has drive
everything they do so that fundraisers and program staff can design programs
and funding opportunities that deepen impact and make their vision a
reality. Enter the strategic plan. That document that too often just sits
on a shelf but has the secret power to transform how an organization operations
and donors' inspiration for giving.
Join Barbara O’Reilly, CFRE, Principal of Windmill Hill Consulting, as she breaks down:
- How to identify the core elements of effective organizational strategic plans.
- Ways staff and leaders can shift their thinking from the operational to strategic visioning so that they can love not loathe the process.
- Identify ways fundraising can support and complement—not drive—the roadmap forward.