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Jump Start Your Volunteer Program and Improve Your Fundraising

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In this session, we will share strategies to start and improve your use of volunteers in your fundraising operations. For many of us fundraisers, managing volunteers can sometimes feel like more of a burden than a blessing. It can be difficult to recruit, train, manage, and engage volunteers. You trained to be a fundraiser, not a volunteer manager. In periods of crisis and chaos, volunteer management and engagement can quickly fall by the wayside. This session is designed precisely for you to start or restart your volunteer program in a way that advances your fundraising goals, reduces the burdens on you and your team, and brings new and diverse talent to your organization. You'll come away energized with an actual plan to feel comfortable and confident in leveraging volunteers to have immediate mission impact.

Learning Outcomes:

  • How to recruit, train, manage, and steward donors even during a crisis. We'll specifically address virtual volunteers and remote management. Even after the current crisis subsides, these strategies will continue to help you in the future.
  • How to enable and empower volunteers to help you with your most time-consuming and financially rewarding tasks and in a way that is rewarding and meaningful for the volunteer themselves.
  • Create a plan, resource budget, and timeline for implementing your volunteer program and convincing your leadership to make investments in volunteer activities. 


  • Cherian Koshy, CFRE

    Cherian Koshy is a Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments. He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions. With 20+ years of experience in annual funds, major gifts, planned giving, and capital campaigns, he is one of the most sought-after trainers and speakers in the nonprofit sector. As the head of fundraising for various nonprofits, he's personally raised more than $100M including several seven and eight-figure gifts. He works with hundreds of nonprofits each year and is committed to helping them solve their most intractable problems. His industry-specific thought leadership has been featured in Advancing Philanthropy, The Chronicle of Philanthropy, the Institute of Fundraising (UK), and dozens of keynote presentations, blogs, webinars, workshops, and podcasts.  He holds certifications in Behavioral Economics from Dan Ariely's Irrational Labs as well as Harvard University.

January 27, 2021
Wed 1:00 PM EST

Duration 1H 0M

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