Think prospect research and wealth intelligence is just for major gifts and capital campaigns? Think again. All of that great information can be used to enhance every aspect of your fundraising, including in your annual fund and individual giving campaigns. From propensity indicators and past giving to capacity scores, we’ll look at ways data screening and prospect development can have a huge impact on individual giving at all levels and show you how simple data techniques that anyone can use can drastically increase your fundraising results.

After this session, attendees will be able to:

• Understand and implement fundamentals of prospect development strategies
• Analyze screening results for potential impact in areas beyond wealth scores and major gifts
• Create a plan for utilizing prospect development/data screening across their fundraising enterprise