The term high reliability is often associated with aviation and health care, where with predictable and repeatable systems comes consistent operations. Yet, these same organizational principles should be applied to fundraising programs. Individual constituents continue to drive philanthropy programs across all sectors. Understanding what incentivizes individuals to give is essential for high-reliability philanthropy, particularly as we emerge from a global pandemic only to enter a recession. Derived from a two-year study at UMMC, this session provides fundraisers with data-driven research on what incentivized individuals to give during COVID-19 while delivering high-reliability tools to safeguard philanthropy even amidst a crisis.