What To Do At Year-End: Cultivating Mid-Size Donors

Description

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Every organization strives for a healthy donor pyramid: many fast-acting low-level donors; a fair number of dependable mid-level donors; and, of course, some major donors to bring about high impact. However, the reality is that many organizations actually have more of a donor hourglass: many low-level donors, some major donors, and very few in between. Those organizations are potentially losing out on current giving potential AND the opportunity to cultivate future major givers by leaving out mid-level donors. With year-end right around the corner, join fundraising experts Joe Conley, manager of solutions architecture at Bonterra, and Samantha Jasnos, VP of Strategy at TrueSense Marketing as they provide insights into what you can start doing in preparation for the giving season to cultivate this important yet elusive group, including:

•Taking an intentional approach to creating and communicating donor levels.
•Fostering relationships that encourage donors to upgrade their giving.
•Crafting a tailored communications strategy that resonates with your audience.

PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO BONTERRA FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.

Contributors

Joe Conley

Joe Conley is a Manager of Solutions Architecture at EveryAction, which is becoming Bonterra. Prior to EveryAction, he worked at Blackbaud, supporting a majority of their products and before that, worked directly in fundraising at a number of nonprofit organizations. He currently resides in Boston, MA.
Samantha Jasnos

Samantha Jasnos, is the VP, Strategy at Truesense Marketing. She has been working in the nonprofit sector for over ten years and started her career as an Online Fundraising Specialist at Catholic Relief Services managing digital initiatives. Samantha currently focuses on strategy across all channels for TrueSense Marketing’s medical clients, including national cancer institutes, general hospitals, specialty hospitals, and academic affiliated medical centers. She helps oversee strategies within Annual Giving programs that drive long-term growth, improve net income, and expand donor giving beyond direct marketing. Samantha lives with her husband, two sons and golden retriever in Boston, MA.