Why Naming Rights Work

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Description

Naming rights is an opportunity to champion your mission through a marketing platform for a company/family foundation/individuals. Association with a non-profit is an honor and naming rights provides public recognition of that support. Content will answer why (over other funding sources), silence the naysayers (no school districts aren't selling education), know your audience (it is different from an event sponsor or annual donor), and know your value (steps to consider for naming prices).

Contributors

Mari Linn M. Wise

Mari Linn M. Wise is the Executive Director of Resource Development of Ivy Tech Community College South Bend-Elkhart (Indiana). In her role, she oversees and implements relationship building and fundraising strategies, including donor cultivation, stewardship, solicitation for the college. With more than 13 years of nonprofit experience – 10 in the education space – she spearheaded a national recognized naming rights campaign for a public school system in Northern Indiana. Most recently, she consulted on the creation of the National Teachers of the Year Endowment with the Council of Chief State School Officers in Washington, D.C.

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Description

Contributors

Mari Linn M. Wise