While digital fundraising strategy used to be a nice-to-have, now it’s an essential part of every organization’s strategy. Channels like direct mail are still important, however, more and more people are coming online to donate every year. Many of the strategies that work in the digital marketing world are also applicable in the digital fundraising world. Digital fundraising is all about building a community and raising money online, and reaching the right person, at the right time, with the right message. But how to do it effectively, and where to focus limited time and resources?