When you’re thinking like a nonprofit, you’re marketing like a nonprofit: direct mail, emails, campaigns. And they work. But what about when you’re ready to blow the roof off your fundraising? Is there a secret to shaking up your efforts?
There is! When nonprofits stop thinking like nonprofits and start thinking like marketers, you get highly personalized strategic outreach. This means you raise more money.
Dave Martin has been a marketer for three decades. Now the VP of Marketing at CharityEngine, he was contemplating different approaches to fundraising when a lightbulb went off: why can’t nonprofits use the same strategies that have worked in marketing? Attribution, scoring, tracking, measuring…they’re easily translated to donor engagement and fundraising success.
In this webinar, Dave will share six tried-and-true marketing principles that nonprofits can start using immediately. He will draw parallels between successful marketing and successful fundraising and show you how a quick switch of your paradigm makes all the difference in the success of your nonprofit.
PLEASE NOTE: BY REGISTERING FOR THIS WEBINAR YOU AGREE TO HAVE YOUR CONTACT INFORMATION, INCLUDING E-MAIL ADDRESS, PASSED ON TO CHARITYENGINE FOR THE PURPOSE OF FOLLOWING UP ON YOUR INTERESTS.