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Description
We
often hear about the $1 million donor that came out of nowhere to help support
a nonprofit organization. But veteran fundraisers and prospect researchers know
that these stories are the exception to the rule. In truth, it takes the right
data, information, modeling, and research to find and connect with
transformative donors. Join Katherine Swank, Senior Consultant with Target
Analytics, and Steve MacLaughlin, Vice President of Data & Analytics with
Blackbaud, to explore how real world prospecting and development works.
Session
attendees will learn:
-The
fundamentals of donor lifecycle development
-How to
prioritize donor opportunities
-What to
focus on to improve prospect research
-Managing
expectations for long term fundraising success