How to Raise Money and Retain Donors with Your Newsletter

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Description

Learn the tested, proven model for creating a printed newsletter that delights your donors, retains your donors, and raises money! Steven Screen will summarize what he’s learned in 25 years of creating money-raising newsletters for national and local nonprofits. You’ll learn the best format to use, what to include and not include, how to structure your stories, and the design elements that matter (and the ones that don’t).

Contributors

Steven Screen

Steven Screen is a 2nd-generation Fundraiser who grew up on the yin of data and the yang of storytelling. He’s Co-Founder of Better Fundraising, Host of the Fundraising is Beautiful podcast with Jeff Brooks, and a past winner of the “Direct Mail Package Of The Year” award. His superpower is summarizing things.