Have an attendance code?Submit This live web event has ended. Thank you for attending. Contributors Tom Ahern In November 2016, the New York Times called Tom Ahern "one of the country’s most sought-after creators of fund-raising messages." He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He's authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist. His recent clients for direct mail, capital campaign case statements, audits and training include Lucile Packard Children's Hospital at Stanford, the Anchorage Museum, Sharp Healthcare (nonprofit hospitals in San Diego), the United Nations High Commissioner for Refugees (USA), Oxfam AU, the Gettysburg Foundation, International AIDS Vaccine Initiative, Lollypop Farm, Friends of the Mississippi River, Connecticut Forest and Park Association ... and dozens more, large and tiny.