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“How do I turn my Facebook likes into donors?” This question is
often asked by nonprofit fundraisers, and the answer hinges on a fundamental
truth about Facebook users: people get on Facebook to “get,” not to “give.” Participants in this session will learn a
repeatable model to turn Facebook into a sustainable source of new donors.
As Senior Director of Research
and Education, Jon is wholly focused on taking everything the NextAfter team is
learning and transforming it into insightful, practical and immediately
actionable advice for marketers and fundraisers, regardless of their
organization size. Jon knows firsthand
the challenges marketers face: he has experience building an entire digital
marketing department from scratch as Director of Digital Marketing at B+B
SmartWorx. In addition, Jon has already
conducted multiple in-depth meta-analyses of the thousands of case studies that
are held in the research library of MECLABS Institute, one of the largest
independent databases of experiments for marketing and sales in the world.