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Cracking the Code of Facebook Fundraising


“How do I turn my Facebook likes into donors?” This question is often asked by nonprofit fundraisers, and the answer hinges on a fundamental truth about Facebook users: people get on Facebook to “get,” not to “give.” Participants in this session will learn a repeatable model to turn Facebook into a sustainable source of new donors.


  • Jeff Giddens

    Jeff Giddens is the President of NextAfter. He is obsessed with optimizing fundraising through rigorous testing and innovation. He’s helped clients like Hillsdale College, Feed the Children, CaringBridge and more find innovative ways to acquire more names, donors, and dollars. Prior to joining NextAfter, Jeff had worked in alumni fundraising, worked within and alongside many nonprofit organizations, and led digital marketing for Mark Cuban’s AXS TV network.

August 15, 2018
Wed 1:00 PM EDT

Duration 1H 0M

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