Every year we get more technology and a new way to raise money from individual donors, but are these techniques really worth it? What goes in to creating a solid, successful annual/individual giving program, especially in the current times we’re facing? Let’s take a dive into what works, what doesn’t and the best ways to ensure a successful annual fund program. This session will look at current trends in annual giving, review the latest data on impact of direct mail, digital fundraising, giving days and major gift programs and present solid, best-practice techniques you can implement right away to ensure your annual fund succeeds.