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Master Class: Create Your Strategic Enrollment Plan

Join us for four-part master class where you will learn the importance of Strategic Enrollment Planning, the vital components of a plan, and how to develop an integrated strategic plan to drive towards your enrollment goals. Topics highlighted include institutional strategies to achieve success; the identification of institutional, organizational, and individual goals; the use of national, regional, and local data; and examples of tactics for reaching those goals. You will leave this session with a draft of a strategic enrollment plan that you can bring back to your team and leadership for input and implementation.

  • All registrants will be emailed access to presentation recordings and resources within 1 business day after the live sessions.

Session I - Wednesday, June 8 from 1:00 to 3:00 pm ET
What is Strategic Enrollment Management, Why Do We Need It? How Do We Do It?

Session II - Wednesday, June 15 from 1:00 to 3:00 pm ET
Data to Guide Strategy – Enrollment History & Demographics

Session III - Wednesday, June 22 from 1:00 to 3:00 pm ET
Financial Aid as a Key Enrollment Tool & Marketing to Support Enrollment Goals

Session IV - Wednesday, June 29 from 1:00 to 3:00 pm ET
Bringing It All Home: Developing Your 2-3 Enrollment Goals and Strategies to Achieve Those Goals


Debby Murphy
Director of Learning & Member Engagement

Lisa Bunders, PhD
Research Consultant

Geordie Mitchell
Assistant Head of School for Institutional Advancement
La Jolla Country Day School

Level of Experience:
  • Entering (1-2 Yrs)
  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)

Professional Competency:

L&D 2 - Director of Learning & Member Engagement
L&D 5 - Data to Drive Strategy

Continuing Education Credits:

Notes for AISAP Members:
  • Once you click the REGISTER button on the right side you are signed up for the webinar.
  • A confirmation email from AISAP Programs will be sent once you register.
  • Once registered, you will have the option to JOIN LIVE WEB EVENT.
  • To add more webinars, click on the Courses tab at the top of the page.

Space is limited and the class will be capped to ensure a highly interactive session.

Course Registration Fee (for all four sessions):
$225 AISAP Members ($125 for additional attendees from the same school)
$325 Non-Members ($225 for additional attendees from the same school)

To apply the multiple attendee discount, please use the code EnrollPlan2022!

Click here to learn more about becoming a member.