As an industry partner you’re an important part of the association team; but marketing and sales to associations are different than in the B2B environment. And even if you have experience in the nonprofit world, associations differ from other nonprofits. Walk away with an understanding of the fundamental components of the association industry, volunteer leadership and the professional staff roles within an association. Learn how outsourcing and vendor decisions are made at associations so you can build long-standing relationships with the association community to drive your organization's revenue.
- What is an association and how do they differ from other nonprofits?
- What is the decision-making framework at associations?
- What are the "do's and dont's" of working with association leaders?
Jacqualine Price Osafo, CAE
Director of Membership and Development
Water Quality Association
Jacqualine Price Osafo, CAE, is the director of membership and development for the Water Quality Association (WQA). Jackie is responsible for recruitment, retention, member benefits, sponsorship, and non-dues revenue for more than 2,500 member companies who served the water treatment industry. Jackie is the staff liaison for three Sections and the Membership Committee. As the staff liaison to the Business Operations Task Force, Jackie is charged with identifying speakers and topics for annual convention. As a member of the Leadership Team, Jackie participates in the planning and implementation of WQA’s organizational strategies.
Jackie has served as a presenter for: Forum Forward, Holiday Showcase, Association 101, and co-facilitator for the CAE Study Group. Jackie was previously the chair of the Membership SIG, Membership Task Force, and Forum Forward. Jackie has also served on ASAE’s Membership Sectional Council, Membership Development Committee, and CAE Community Outreach Committee. Jackie is the recipient of the 2017 Association Professional Achievement Award.
Robert A. Vitas, Ph.D., CAE, CFRE
American Academy of Periodontology Foundation
Robert A. Vitas, Ph.D., CAE, CFRE serves as Executive Director of the American Academy of Periodontology Foundation. He has worked in nonprofits and foundations most of his professional life, including directing Healthy Smiles, Healthy Children: The Foundation of the American Academy of Pediatric Dentistry. Dr. Vitas was also regional training and development manager for Eastman Kodak’s photofinishing subsidiary, with responsibility for technical, production, and management training in the Northern United States and Canada.
A Certified Association Executive and Certified Fund Raising Executive, he has served on several nonprofit boards. Dr. Vitas is Chairman of the Board of the Lithuanian Research and Studies Center and serves on AFP Chicago’s Education Council. He was President of the Dental Philanthropy Network, served on the Board of the Association Foundation Group and the Political Action Committee of the American Society of Association Executives.
He chaired the Association Forum of Chicagoland’s CAE Working Group, Professional Practices Committee, and Foundation & Development Shared Interest Group, and was a member of the Editorial Content Working Group and the Awards & Recognition Committee.
Dr. Vitas earned his Ph.D. in political science at Loyola University of Chicago and served as a Visiting Scholar at Northwestern University from 1995 until 2010. He has published four books and over two dozen scholarly articles, chapters, and reviews. He served as an enlisted man and commissioned officer in the United States Army Reserve.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.