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Webinar: URGENCY: What to Do When There’s No Time to Lose


This webinar will teach leaders how to make split-second decisions in difficult business situations. These decisions can help an association fend off a potentially crippling crisis or take advantage of a fast-approaching opportunity.

There are associations that get it and those that don’t. What we’ve discovered is the organizations that can act fast are run by leaders who create a sense of urgency that is normally found in start-ups and rarely found in associations.

The truth is there’s the speed that is needed to respond to market demand and there is the speed you can actually move based on your limitations. That speed may be hindered by personnel, approval processes, departmental communications, internal firefighting and politics. The good news is for every thing that will slow down your speed - there is something that can counter it.

The attendees of this webinar will be looking to solve the following types of problems:

  • The association wants to implement an idea quickly, but approvals and opinions get in the way of execution.
  • A crisis occurs and executives need to make a decision that will be the life or death of their brand. Where should they start?
  • Employees are scared to make strategic decisions for fear of retribution.
  • The association is relevant now, but the leaders don’t know how to keep it relevant without seeming overly opportunistic.
  • A board of directors thinks they can make a fast decision in a vacuum, but without proper internal buy-in the idea will die on the vine.
  • A real-time opportunity occurs, will you be the one to lead or a slow follower? Does your association have a strategy to decide?
The webinar will be presented by two long-time executives whose careers revolve around speed in difficult situations: Adele Cehrs is a crisis communications professional and Wall Street Journal columnist and CEO of the When and How Agency, while Greg Fine is the Executive Vice President and CEO of CCIM Institute, where he heads up a 13,000-member professional association, with members located in 30 countries.

After this webinar, attendees will:
  • Know how to implement ideas quickly with a new three step approval approach to speed up even the slowest teams.
  • Understand how to react when a crisis occurs and executives need to make a decision that will be the life or death of their brand. Attendees will learn exactly where should they start to address the issue.
  • Implement a proven system to identify and look for real-time opportunities to garner award-winning results for their association. 

    Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


  • Adele Cehrs

    Adele Cehrs is the author of SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. As CEO of the When and How Agency, Adele has overseen the development of numerous award-winning local and national marketing campaigns.

    A recognized authority in marketing, Adele is a regular contributor to Inc. Magazine and Forbes and she is a featured crisis communications expert for the Wall Street Journal’s Crisis of the Week Column.

    In the past year, Cehrs has spoken at the United Nations twice, interviewed more than 100 Chief Marketing Officers from Fortune 500 companies. Most recently, she went to Puerto Rico after the hurricane to provide crisis communications training for local marketers.

    In April, Cehrs was named a business "Wonder Woman" by the Washington Business Journal. As a timing expert, Cehrs is frequently called in for her opinion regarding issues management for media outlets like CNN Headline News, PR Week and the Washington Post. 

  • Greg Fine, CAE

    Gregory J. Fine is a recognized association executive and leader with more than 21 years of demonstrated success in helping membership-based organizations grow and prosper. As the Executive Vice President and CEO of CCIM Institute, he heads up a 13,000-member professional association, with members located in 30 countries. Prior to his current position, Fine served as the Global CEO of the Turnaround Management Association and before that as vice president of marketing and communications for the Association for Corporate Growth.

    Beginning his career in nonprofits and trade associations, he was the director of communications and marketing, as well as the executive editor of FORUM magazine for the Association Forum of Chicagoland. Fine's association tenure includes a broad range of positions in senior management, government affairs, membership, marketing, and communications.

    While he works in the association community, Fine also is actively engaged in nonprofits. He has served on the boards of ASAE, ASAE Foundation, and the Association Media and Publishing. Fine is faculty emeritus for the Chamber's Institute of Organizational Management and served on the faculty for NYSAE and the Association Forum of Chicago CAE prep courses. He was invited to join the ASAE Fellows in 2017 and awarded ASAE's Certified Association Executive designation in June 2003. A prolific writer and speaker, he has written for FORUM, Associations Now, and Signature magazines and made presentations to audiences all over the world about strategy, leadership, multigenerational workforce, association trends, social media, membership, marketing, and volunteerism.

    Among many awards, Fine received the 2017 Association Forum's "Inspiring Leader" award; the 2009 "Young and Aspiring Association Professional" by Association TRENDS; and the Angerosa Research Foundation's inaugural 2008 "Publishing Trendsetter," an award recognizing innovation that advances association publishing.

    Born in Montana, at the age of 18, he became one of the youngest elected officials in the state's history when Fine was elected to the Missoula County High Schools Board of Trustees, a post he held for nearly five years, including tenure as board chair.

    Fine earned a bachelor's degree in political science from the University of Montana and currently lives in Chicago.

April 25, 2019
Thu 11:00 AM CDT

Duration 1H 0M

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