Fundamentals of Digital Ad Tracking
DAA is excited to offer the Fundamentals of Digital Ad Tracking course. This course consists of (6) 1-hour Live Instructor-led sessions, taught by industry expert,...
DAA
Welcome to the DAA Education Portal!
DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.
Available live and on demand, our learning resources allow you to learn when and where it works best for your hectic schedule. DAA's live and on-demand webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.
Courses
2020 Digital Analytics Compensation and Benefits Report
Get your copy of the 2020 Digital Analytics Compensation and Benefits Report
Building a Bridge from Analytics to Data Science (Part 1)
The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...
Segmentation
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...
Multivariate Testing
DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...
A/B Split Testing
In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...
On Demand Events
2021 OneConference
October 5 - 7, DAA hosted our 2021 OneConference bringing together speakers, thought leaders, and experts into a hybrid in-person and virtual conversation built for a...
Backyard Series
Digital Exchange
2020 ONE Conference
DAA ONE Conference held virtually October 20 - 22, 2020.
Chapter Event Recordings
These recorded events are facilitated by the DAA Chapter Officers and are open to all members and non-members. Be sure to check the calendar of events to join live in...
Virtual Symposium
The Virtual Symposium is an opportunity to engage as part of our vibrant analytics community, provide opportunities for discussion, interaction, and conversation...