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Welcome to the DAA Education Portal!

DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.

Available live and on demand, our learning resources allow you to learn when and where it works best for your hectic schedule. DAA's live and on-demand webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.

Courses

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Expired Course

Essentials Series Online - Applying Digital Analytics

***THIS COURSE IS ONLY OFFERED ONCE PER YEAR*** DAA is excited to announce the launch of the 2nd course in the newly revised, completely online, Essentials Series....

Building a Bridge from Analytics to Data Science (Part 1)

The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...

Segmentation

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...

Multivariate Testing

DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...

A/B Split Testing

In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...