SQL for Marketing Analytics (part of the Essentials Series Online)
DAA is excited to announce the launch of the 3rd course in the completely online, Essentials Series. This is an interactive, discussion-based education...
DAA
Welcome to the DAA Education Portal!
DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.
Available live and on demand, our learning resources allow you to learn when and where it works best for your hectic schedule. DAA's live and on-demand webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.
Courses
2020 Digital Analytics Compensation and Benefits Report
Get your copy of the 2020 Digital Analytics Compensation and Benefits Report
Building a Bridge from Analytics to Data Science (Part 1)
The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...
Segmentation
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...
Multivariate Testing
DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...
A/B Split Testing
In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...
On-Demand Events
Digital Exchange
2020 ONE Conference
DAA ONE Conference held virtually October 20 - 22, 2020.
Chapter Event Recordings
These recorded events are facilitated by the DAA Chapter Officers and are open to all members and non-members. Be sure to check the calendar of events to join live in...
Virtual Symposium
The Virtual Symposium is an opportunity to engage as part of our vibrant analytics community, provide opportunities for discussion, interaction, and conversation...
Soft Skills for Digital Analysts Mini-Series
Delivered On-Demand so You Can be in Demand
Atlanta Symposium 2020
DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...