Building a Bridge from Analytics to Data...
The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...
DAA
Welcome to the DAA Education Portal!
DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.
Available live and on demand, our learning resources allow you to learn when and where it works best for your hectic schedule. DAA's live and on-demand webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.
Courses
Segmentation
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...
Multivariate Testing
DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...
A/B Split Testing
In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...
Digital Analytics Industry Compensation Report
Get your copy of the 2016 Digital Analytics Industry Compensation Report. It includes compensation for 16 digital analytics positions across the profession.
On-Demand Events
On Demand Webinars
Welcome to DAA's On Demand Webinar archive. These webinar is provided to you at no additional cost as a benefit of your DAA Membership.
Thought Leader Conversations
Member-Only Resource: Thought Leader Conversations are led by well-known experts within the community. These sessions expose participants to thought leaders with...
DAA Cookbook Recipe Webinars
Interactive discussion about Analytics Cookbook Recipes. Step-by-step directions on how to complete a specific digital analysis process.
New York City Symposium 2017
DAA Symposium are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...
New York 2016 Symposium: Videos
INCREASING ANALYTICS ENGAGEMENT: STORYTELLING, DATA JOURNALISM, AND MORE: A crucial driver in the ROI of your analytics efforts is the degree of engagement you’re...
Los Angeles 2016 Symposium: Videos
Hear industry leaders discuss how data drives customer-centric personalization strategies. From content to user experience. From media planning to privacy. From...