Building a Bridge from Analytics to Data Science (Part 1)
The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...
DAA
Welcome to the DAA Education Portal!
DAA is committed to providing our members with the tools and resources to achieve success at all levels of the digital analytics profession. Our high quality education is taught by leading digital analysts who have distinguished themselves through their real-world experience and track record of results.
Available live and on demand, our learning resources allow you to learn when and where it works best for your hectic schedule. DAA's live and on-demand webinars are provided to DAA members FREE! Not a member? Non-members may purchase webinars for $50.
Courses
Segmentation
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...
Multivariate Testing
DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...
A/B Split Testing
In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...
Digital Analytics Industry Compensation Report
Get your copy of the 2016 Digital Analytics Industry Compensation Report. It includes compensation for 16 digital analytics positions across the profession.
On-Demand Events
Virtual Symposium
The Virtual Symposium is an opportunity to engage as part of our vibrant analytics community, provide opportunities for discussion, interaction, and conversation...
Archived Symposia (2017--)
Soft Skills Webinar Series
DAA is committed to understanding the ongoing evolution of the components of a Digital Analyst’s job. As part of the DAA Competency Framework, DAA’s...
Atlanta Symposium 2020
DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...
DAA Cookbook Recipe Webinars
Interactive discussion about Analytics Cookbook Recipes. Step-by-step directions on how to complete a specific digital analysis process.
Thought Leader Conversations
Member-Only Resource: Thought Leader Conversations are led by well-known experts within the community. These sessions expose participants to thought leaders with...