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Upcoming Live Events

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Past Live Events

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Tue 12:00 PM EDT

Essentials Series Online - Fundamentals in Digital Analytics (Make up Session if needed)

This session will only be utilized if needed.

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Thu 12:00 PM EDT

Sessions 6: Building the Analytics Team & Creating an Analytics Culture

Objective: Develop a process for web analytics and a data driven culture in your organization. • The skills you need (or need to look for in others) to build a web...

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Tue 12:00 PM EDT

Session 5: Applying Metrics and KPIs

Objective: Learn how to determine the key web metrics for your business. • The most critical web metrics • Key Performance Indicators

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Thu 12:00 PM EDT

Session 4: Visitor Data Analysis

Objective: Develop a framework for Visitors analysis for optimizing business and marketing. • Getting started with visitor data analysis • Key questions to answer...

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Tue 12:00 PM EDT

Session 3: Building blocks on Web analytics

Objective: Learn the building blocks of Web and Digital Analytics. Fully grasp the fundamental that you need to drive the most value from Web Analytics...

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Thu 12:00 PM EDT

Session 2: Web Analytics Landscape – Technology

Objective: Understand the data collection process and behind the hood on how data is converted in the reports. • Role of Web metrics terminology and technology

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Tue 12:00 PM EDT

Session 1: Web Analytics Landscape

Objective: Understand the web and digital analytics landscape. Learn the role of web analytics and web analyst in an organization. • What is Web and Digital...

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October 10, 2019

Thu 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - Make-up session if needed

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October 8, 2019

Tue 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 6

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October 3, 2019

Thu 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 5

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September 26, 2019

Thu 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 4

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September 24, 2019

Tue 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 3

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September 19, 2019

Thu 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 2

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September 17, 2019

Tue 12:00 PM EDT

Essentials Series Online - Applying Digital Analytics - session 1

Tue 1:00 PM EDT

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On-Demand Events

Soft Skills Webinar Series

DAA is committed to understanding the ongoing evolution of the components of a Digital Analyst’s job. As part of the DAA Competency Framework, DAA’s...

Thought Leader Conversations

Member-Only Resource: Thought Leader Conversations are led by well-known experts within the community. These sessions expose participants to thought leaders with...

On Demand Webinars

Welcome to DAA's On Demand Webinar archive. These webinar is provided to you at no additional cost as a benefit of your DAA Membership.

DAA Cookbook Recipe Webinars

Interactive discussion about Analytics Cookbook Recipes. Step-by-step directions on how to complete a specific digital analysis process.

Virtual Symposium

The Virtual Symposium is an opportunity to engage as part of our vibrant analytics community, provide opportunities for discussion, interaction, and conversation...

Atlanta Symposium 2020

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Seattle Symposium 2019

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

OneConference 2019

As the DAA celebrates its 15th Anniversary, we are pleased to announce our first ever annual conference – the DAA OneConference. On October 23 – 24, 2019, DAA held...

Raleigh Symposium 2019

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Toronto Symposium 2019

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Philadelphia Symposium 2019

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Austin Symposium 2019

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Seattle Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Atlanta Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Philadelphia Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

San Francisco Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Washington DC Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

New York Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Dallas Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Toronto Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Los Angeles Symposium 2018

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Seattle Symposium 2017

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

San Francisco Symposium 2017

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Philadelphia Symposium 2017

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Chicago Symposium 2017

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Dallas Symposium 2017

DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

New York City Symposium 2017

DAA Symposium are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together...

Raleigh Symposium 2017: Slides

The inaugural 2017 Raleigh Symposium explores key trends in digital analytics. Hear from industry veterans from Google, Analytics Demystified, and Houston Astros along...

Washington D.C. Symposium 2016: Slides

Hear from industry experts, including Kyle Keller, Executive Director, Analytics and Growth at VOX Media and Jeremy Roberts, Sr. Director, Learning Technology at PBS...

2016 San Francisco Symposium: Slides

Stranger Things: What's Lurking in Your Data? You can avoid the Demogorgon of Digital Analytics by watching the DAA SF Symposium sessions. You’ll get tips and tricks...

Seattle Symposium 2016: Slides

This Seattle 2016 Symposium brings together thought leader from influential companies to connect, explore, and identify strategies to overcome the challenges shaping...

Philadelphia 2016 Symposium: Slides

DATA-DRIVEN DECISIONS: 7 SPEAKERS & 21 TIPS TO DRIVE YOUR BUSINESS WITH DATA The 2016 Philadelphia Symposium explores the value of data in driving key business...

Dallas 2016 Symposium: Slides

The Data Games: May the Data Be Ever in Your Favor

Boston 2016 Symposium: Slides

Learn how to keep up with the marketing technology landscape, how the constant influx of new marketing technologies affects your digital analytics program, and how to...

Austin 2016 Symposium: Slides

DESTINATION OMNI CHANNEL, ARE WE THERE YET?? Learn from our speakers and panel of experts on how they were able to serve a seamless customer experience across...

New York 2016 Symposium: Videos

INCREASING ANALYTICS ENGAGEMENT: STORYTELLING, DATA JOURNALISM, AND MORE: A crucial driver in the ROI of your analytics efforts is the degree of engagement you’re...

Los Angeles 2016 Symposium: Videos

Hear industry leaders discuss how data drives customer-centric personalization strategies. From content to user experience. From media planning to privacy. From...

Seattle 2015 Symposium: Videos

Learn strategies and leadership language to mobilize your next analytics initiative within your organization. Hear real-world examples of what's working and what's not...