SQL for Marketing Analytics (part of the Essentials Series Online)
DAA is excited to announce the launch of the 3rd course in the completely online, Essentials Series. This is an interactive, discussion-based education...
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SQL for Marketing Analytics (part of the Essentials Series Online)
DAA is excited to announce the launch of the 3rd course in the completely online, Essentials Series. This is an interactive, discussion-based education...
2020 Digital Analytics Compensation and Benefits Report
Get your copy of the 2020 Digital Analytics Compensation and Benefits Report
Free Sample: Digital Analyst Job Descriptions
Interested in learning more about the Digital Analyst Job Descriptions? Take a closer look at the job descriptions with this short preview into the the full document.
Digital Analyst Job Descriptions
Get your copy of the Digital Analyst Job Descriptions. It includes 15 job descriptions across four professionals levels (entry-level to executive).
Free Sample: Digital Analyst Competency Framework
Not a member, but interested in learning more about the Competency Framework? Take a closer look at the framework with this short preview into the the full framework.
Building a Bridge from Analytics to Data Science (Part 1)
The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...
Segmentation
Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...
Multivariate Testing
DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...
A/B Split Testing
In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...
Lead Scoring
White Paper: The Digital Marketer’s Guide to Call Attribution
This guide will explain why call conversions have become so important to the success of digital marketing and introduce you to call attribution software – what it is,...
IBM Webinar: Learn How Cognitive Insights Help Deliver Personalized Journeys
In this webinar, you'll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful,...
Google Surveys Webinar + Q/A
Learn more about Google Surveys and how they can be a valuable tool for your organization.
Book Summary: Negotiating in Business + Life
Corporate Member White Papers