In this session, you will learn: GA4 data model Various types of events available in Google Analytics 4 that you can leverage right away How to use various...

Overview of Tag Management What is Tag Management? Why is it needed? What are the major players in the area? And rough statistics GTM What is GTM? Why would we...

Are you a data visualization enthusiast? Has this area of analytics ever piqued your interest? Are you on the lookout for a hands-on workshop to familiarize yourself...

In this 4-hour, interactive workshop, you will learn how to use dbt to turn your raw GA4 BigQuery export into optimized reporting tables that respond faster, cost less...

Access DAA resources to help you navigate the Mentoring Program and be even more successful in your mentorship!

Get your copy of the 2022 Digital Analytics Compensation and Benefits Report

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by...

DAA is excited to offer the Fundamentals of Digital Ad Tracking course. This course consists of (6) 1-hour Live Instructor-led sessions, taught by industry expert,...

Get your copy of the 2020 Digital Analytics Compensation and Benefits Report

Interested in learning more about the Digital Analyst Job Descriptions? Take a closer look at the job descriptions with this short preview into the the full document.

Get your copy of the Digital Analyst Job Descriptions. It includes 15 job descriptions across four professionals levels (entry-level to executive).

Not a member, but interested in learning more about the Competency Framework? Take a closer look at the framework with this short preview into the the full framework.

The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...

DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...