The official Digital Analytics Association Essential Series workshops deliver a solid foundation of online marketing analytics knowledge and authoritative course...

The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...

DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...

In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...

Get your copy of the 2016 Digital Analytics Industry Compensation Report. It includes compensation for 16 digital analytics positions across the profession.

Interested in learning more about the 2016 Digital Analytics Industry Compensation Report? Take a closer look at the report with this short preview into the the full...

Get your copy of the Digital Analyst Job Descriptions. It includes 15 job descriptions across four professionals levels (entry-level to executive).

Interested in learning more about the Digital Analyst Job Descriptions? Take a closer look at the job descriptions with this short preview into the the full document.

Not a member, but interested in learning more about the Competency Framework? Take a closer look at the framework with this short preview into the the full framework.

This guide will explain why call conversions have become so important to the success of digital marketing and introduce you to call attribution software – what it is,...

In this webinar, you'll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful,...

Learn more about Google Surveys and how they can be a valuable tool for your organization.