Access DAA resources to help you navigate the Mentoring Program and be even more successful in your mentorship!

The Digital Analytics Cookbook is the ultimate tool to establish best practices across the industry by the sharing, creating, and replicating of digital analyses by...

DAA is excited to offer the Fundamentals of Digital Ad Tracking course. This course consists of (6) 1-hour Live Instructor-led sessions, taught by industry expert,...

Get your copy of the 2020 Digital Analytics Compensation and Benefits Report

Interested in learning more about the Digital Analyst Job Descriptions? Take a closer look at the job descriptions with this short preview into the the full document.

Get your copy of the Digital Analyst Job Descriptions. It includes 15 job descriptions across four professionals levels (entry-level to executive).

Not a member, but interested in learning more about the Competency Framework? Take a closer look at the framework with this short preview into the the full framework.

The DAA education team is proud to present the unique, Building a Bridge from Analytics to Data Science short course, which is specifically aimed at new and existing...

Segmentation is a foundational technique in all direct response marketing, but it’s so much more than that in digital. Segmentation is the foundation of almost every...

DAA Members, earn your short course certificate in Multivariate Testing for just $49! Whether you're looking to brush up on your skills or are new to the industry,...

In this certificate, you will learn the basics of A/B Testing, developing a testing strategy, to using statistical methods to maximize the business impact of your...

This guide will explain why call conversions have become so important to the success of digital marketing and introduce you to call attribution software – what it is,...

In this webinar, you'll learn the benefits of understanding journeys holistically, and how cognitive computing can help your business design more meaningful,...

Learn more about Google Surveys and how they can be a valuable tool for your organization.