Live Webinar: November 9, 2016
1:00 PM EST
Join Blair Symes, conversion expert from DialogTech to learn how to measure, analyze, and optimize call conversions to improve ROI, lower CPL, and acquire more customers.
Digital advertising has gone mobile. Over 70% of digital ads will target mobile devices this year. And one amazing result has been the enormous growth in conversions – but not from web forms – from phone calls. Thanks to smartphones and click-to-call, mobile search, Facebook, and display ads will drive over 80 billion calls to U.S. businesses this year.
Research shows that if you aren’t attributing and optimizing digital channels for call conversions, your CPL and ROI metrics could be off by 50% or more. And you could be allocating budget and optimizing on underperforming digital ads, keywords, campaigns, and web pages.
Upon completion of this webinar, participants will be able to:
1. Identify potential gaps in their marketing analytics data
2. Develop an effective plan for how to analyze and optimize call conversions
3. Lead their marketing team in measuring the true CPL for each channel
4. Better align marketing and sales teams to convert more leads to revenue
Not a DAA member but interested in registering for this FREE webinar? First set up your non-member Web Account. Then, return to this page and register below.