Overview of Tag Management

• What is Tag Management?
• Why is it needed?
• What are the major players in the area? And rough statistics

• What is GTM? Why would we use it?
• Things to consider before installing GTM
• How to set up GTM
• Debugging in GTM
• Publishing Containers in GTM

• What is Adobe Launch?
• Accounts, properties, and general structure/architecture of Launch
• Rules - Launch is a rules-based system.
• Libraries and Environments - Publishing Flow and related permissions.
• Testing and Debugging.

• What is Tealium? How is it different from the other two TMs above?
• Things to consider before installing Tealium
• How to set up Tealium
• Debugging in Tealium
• Publishing versions in GTM