Overview of Tag Management
- What is Tag Management?
- Why is it needed?
- What are the major players in the area? And rough statistics
- What is GTM? Why would we use it?
- Things to consider before installing GTM
- How to set up GTM
- Debugging in GTM
- Publishing Containers in GTM
- What is Adobe Launch?
- Accounts, properties, and general structure/architecture of Launch
- Rules - Launch is a rules-based system.
- Libraries and Environments - Publishing Flow and related permissions.
- Testing and Debugging.
- What is Tealium? How is it different from the other two TMs above?
- Things to consider before installing Tealium
- How to set up Tealium
- Debugging in Tealium
- Publishing versions in GTM
Note: Check the resources folder for pre-class setup instructions.