The customer decision journey is no longer linear, so the method for
understanding and measuring it shouldn’t be either. Location-driven
insights are constructing a new lens of customer engagement and
acquisition, leading to innovation among retail brands.
In this session, Drew will reveal:
- How location data is reinventing the approach to understanding, delivering creativity to, and measuring the effectiveness of retail marketing. PlaceIQ will also reveal how brands are innovating by creating the "market areas" of the future, using these location-based audiences to craft more resonant media campaigns, and ensuring that marketing dollars aren't wasted on targeting inefficiencies.
- How retailers like Urban Outfitters and Shinola are putting location data into action, to better engage with customers and accurately attribute store visits to marketing spend.