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Foundational Psychology Experiments (And Why Analysts Should Know Them)


Digital Marketing, Analytics and Optimization are relatively new fields. However, at the root of what we do is people, and how they act. This session will cover foundational psychology experiments and what they tell us about human behavior, to help you better analyze, present and persuade with data.


  • Michelle Kiss

    Michele Kiss is a recognised digital analytics leader, with expertise ranging across web, mobile, marketing and social analytics. She is currently a Senior Partner at Web Analytics Demystified, the leading global digital analytics consulting firm, responsible for their analysis and analyst mentoring practice. Michele is the winner of the Digital Analytics Association "Rising Star" award (2011) and "Practitioner of the Year" award (2013.) She is a frequent blogger, writer, podcast contributor and speaker. You can read her thoughts here or follow her on Twitter.