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Seattle Symposium 2018

6 Presentations 0 Sections


DAA Symposia are designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals by bringing them together for a day of learning and networking.

The Symposia join world-class speakers with local digital analytics professionals for a convenient and inexpensive opportunity to learn from experts whom they would not normally be able to hear in person.

7 Essential Principles to Design Intuitive Data Stories

Presentation: Zack Mazzoncini, 25 slides

Sponsor Remarks: Google

Presentation: 2 slides

The Value of Marketing Data in a Digital Supply Chain

Presentation: Madelyn Mills, 32 slides

Sponsor Remarks: IBM

Presentation: 7 slides

Intro to Digital Analytics Association

Presentation: Marilee Yorchak, 25 slides

Multi-Touch Marketing Attribution: Evolving the Outcomes and Optimization

Presentation: Turner Gutmann, 19 slides
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