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Transforming Analytics for Single Page Apps (SPA)

Description

With the rise of react and single page applications in web development, cookie-cutter implementation and pixels are quickly becoming outdated as a framework for tracking. Core metrics and dimensions analysts have always depended on — such as pageviews, entries, and channels — may no longer mean what they used to mean. Julia will speak about some of the key learnings from her work at Best Buy on analytics implementation for multiple SPAs, the common challenges, and how to resolve them.

Contributors

  • Julia Zhou

    Julia Zhou, Digital Analytics Implementation Analyst, Best Buy Canada
    With the rise of react and single page applications in web development, cookie-cutter implementation and pixels are quickly becoming outdated as a framework for tracking. Core metrics and dimensions analysts have always depended on — such as pageviews, entries, and channels — may no longer mean what they used to mean. Julia will speak about some of the key learnings from her work at Best Buy on analytics implementation for multiple SPAs, the common challenges, and how to resolve them.