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How to Avoid the 5 Most Common Data Visualization Mistakes!

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Data visualization is arguably one of the hottest topics in digital analytics today. Selling our insights to our managers, executives and clients is an integral part of an analyst's role, and there is explosive growth in sophisticated data visualization tools and techniques.

But are we getting the basics right?

In this webinar, data visualization and presentation consultant Lea Pica will take you through the five most common mistake digital analysts make in visualizing and presenting insights to their stakeholders.

You'll learn evidence-based visualization best practices that leverage neuroscience to give your hard-won insights the best chance of being understood, remembered and acted upon.

This webinar is provided to you at no additional cost as a benefit of your DAA Membership.

Learning Objectives:
Upon completion of this webinar, participants will be able to:
  1. Identify which chart types are most appropriate for a variety of data stories
  2. Prevent the most common visualization mistakes that obscure your audiences’ understanding
  3. Leverage how shape and color impact your audiences’ perception of your graphs
  4. Visualize the customer’s story from the most important and critical perspective
Target Audience: Web analysts, digital marketers and analytics consultants who are responsible for presenting data to stakeholders of any kind, whether it be managers, VPs or external clients

Experience/Skill Level: Entry & Intermediate Levels

CWA Professional Development Units: 1 PDU

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