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Transforming the Digital Channel

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The truth is most organizations just aren’t good at digital. They have analytics, but they don’t really use it. They do testing, but they don’t learn. They claim to be agile, but they aren’t. Full-Stack analytics is about applying measurement and learning to every part of the digital organization and the end-to-end digital production lifecycle. From strategic decision-making to content development to site and app tuning, the integration of customer journey engineering, analytics, controlled experimentation can and must transform the way the enterprise actually works. In this webinar, you will learn how most organizations actually make decisions, why those processes are broken, and how they can be fixed to deliver analytics that makes a difference.

Learning Objectives:
Upon completion of this webinar, participants will be able to:
  1. Identify the gaps in your organization’s approach to digital
  2. Outline the five essential ingredients to transform digital
  3. Explain why analytics, testing and customer journey mapping often fail or yield underwhelming results
  4. Target the key aspects of an organization’s digital infrastructure (broadly) to drive the biggest improvements in digital performance

Experience/Skill Level: Intermediate to Advanced

CWA Professional Development Units: 1 PDU