Upon completion of this webinar, participants will be able to:
- Implement Cross-Device tracking to report on conversions and cohorts across devices.
- Maintain traffic source tracking across multiple domains or subdomains.
Map your Custom Segments to user constituencies for trend amplification.
- Populate Custom Dimensions through Google Tag Manager and configure Calculated Metrics.
- Set up session- and user-scope Custom Funnels in Google Analytics Premium for retroactive drop-off analysis and remarketing.
- Integrate Google Analytics and CRM for lead qualification and long-term value reporting.
- Edit access to a Google Analytics test property. (Or, if that's not possible, Read & Analyze access to a Google Analytics view.)
- Access to a Google Tag Manager container. (The container does not have to be active on a website or in an app.)