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Visualize the Customer Journey

Description

Quantify and visualize complete, cross-channel customer journeys--individually and in aggregate--across devices and over time. Always know where customers are in the journey and learn how activity in one channel impacts performance in another. Replicate the top performing paths and weed out the troublesome ones.

Contributors

  • Ryan McCartney

    Since joining IBM 6+ years ago, Ryan has served various roles within the IBM Watson Customer Engagement organization including portfolio marketing, brand management and competitive intelligence. With a focus on IBM's customer experience analytics capabilities, Ryan loves helping clients use customer experience as their primary competitive differentiation. In his spare time, Ryan mixes his interest in customer experience with his passion for snow sports by serving a number of different business-oriented functions for the Mountain Sports School at his local ski resort.