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What Makes a Great Analyst?


Being a great analyst comes after leaning to collect data, twiddle bits and generate reports. It’s about an innate sense of curiosity, the ability to think laterally, and the capacity to fully engage with those trying to make business decisions. Whether you consider yourself a data artist or a data detective, your ability to translate hard numbers into actionable insights depends on creativity, communication skills and a willingness to embrace ever-changing technologies.


  • Jim Sterne, Producer, Marketing Analytics Summit and Director Emeritus, Digital Analytics Association

    Jim Sterne sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s and recently published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. He is available for workshops and keynotes.