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What Makes a Great Analyst?


Being a great analyst comes after leaning to collect data, twiddle bits and generate reports. It’s about an innate sense of curiosity, the ability to think laterally, and the capacity to fully engage with those trying to make business decisions. Whether you consider yourself a data artist or a data detective, your ability to translate hard numbers into actionable insights depends on creativity, communication skills and a willingness to embrace ever-changing technologies.


  • Jim Sterne, Producer Marketing Analytics Summit and Director Emeritus Digital Analytics Association

    Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000. Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships.

    He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits.

    Sterne was named one of the 50 most influential people in digital marketing by the United Kingdom’s premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare. He has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai.

    Sterne is the author of 15 books on online marketing and analytics including his latest, "Artificial Intelligence for Marketing: Practical Applications" (Wiley, August, 2017)