So now that you have the data, what do you do with it? This session
will show how to drive change and action by taking insights—whether it's
customer research, brand assessment or donor soundings—and translating
results into successful programs and initiatives. The session will
address how you can achieve measurable goals, such as audience expansion
and financial sustainability, and understand how to remain relevant in a
changing world, reach new demographics and sharpen communications.
Beginning with a brief review of trends in opinion research and leading to practical applications everyone can use, this session will take you from theory to practice to outcomes that align with institutional objectives: gaining buy-in from the top; streamlining research efforts; and offer practical applications to support strategy, audience engagement and program planning.