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Creating an Analytic Culture within Your Organization


Successful analytics implementations (especially at scale) need an internal advocate who can drive a robust and flexible strategy and can bring together stakeholders and decisions-makers across the company to invest in the processes and tools necessary. Learn about the solutions that Caterpillar used to scale implementation and deployment across many sites and teams with Google Analytics 360, distributing and communicating digital data to stakeholders through tools like Tableau, and planning for integration of digital data into disparate enterprise data sources with tools like Google BigQuery.


  • Jonathan Weber

    Jonathan Weber is a Data Evangelist at LunaMetrics, focusing on bringing the strategic value of data analysis to customers. He spreads the principles of analytics through LunaMetrics training seminars and loves analytics so much he even wrote a book on it! Before Jonathan caught the analytics bug, he worked in information architecture. Away from the computer, you can find him as a flower farmer and plant geek.

  • Melissa Smallenberger

    Senior Digital Business Process Specialist