Consumer Research | IFT Learn Online

Consumer Research

Consumer Research: Strategic & Tactical Considerations

Presentation: 0.11 Contact Hours Lori Rothman, 4 min 38 sec

Consumer Research: Choosing the Right Customers

Presentation: 0.11 Contact Hours Lori Rothman, 10 min 56 sec

Consumer Research: Avoiding the Wrong Consumers

Presentation: 0.11 Contact Hours Lori Rothman, 5 min 5 sec

Consumer Research: Recruiting Consumers

Presentation: 0.11 Contact Hours Lori Rothman, 3 min 27 sec

Consumer Research: Who, What, How

Presentation: 0.11 Contact Hours Lori Rothman, 12 min 40 sec

Consumer Research: Context Evaluation

Presentation: 0.11 Contact Hours Lori Rothman, 8 min 24 sec

Consumer Research Matching Game

Assessment: 0.02 Contact Hours 1 question Unlimited retakes on fail

Consumer Research - Presentation Slides

Document: Consumer Research - Lori Rothman - Presentation Slides (PDF)