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Description
We can’t ignore it: Around the world, donor acquisition rates have fallen and traditional channels alone just aren’t cutting it anymore. The art and science of fundraising must adapt, or we might be in real trouble. In this session, expert Ashley Thompson will guide you through learning how your organization can tap into the next generation of giving.
Participants will:
- Get the newest data from The Next Generation of Giving Report
- Learn the multichannel preferences and charitable habits of Generation Z, Millennials, Generation X, Baby Boomers and Matures
- Learn the dos and don’ts of omnichannel and multigenerational fundraising