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Why You Need a Case for Support and How to Build One

(August 28, 2019)  There's a worrying trend out there in philanthropy land. Too many non-profits either don’t have a case for support at all or have put a huge amount of effort and expense into creating one that, well... kinda sucks.

Cases for support are critically important to non-profit fundraising, and every non-profit should have one. No longer tied solely to capital campaigns, a strong case will pull your stakeholders together, touch people’s hearts, and elevate philanthropy.

Join Leah Eustace, CFRE, ACFRE, as she shares the her case development secrets, along with plenty of examples of great cases.

Learning Objectives:

  • Participants will learn about the many uses of a good case for support.
  • Participants will walk away with samples of great case documents.
  • Participants will learn how to work with their colleagues and stakeholders to build a case for support that touches the hearts of their donors.

Presenter:  Leah Eustace, CFRE, ACFRE, is President and Head Paddler at Blue Canoe Philanthropy, where she specializes in fundraising success coaching, copywriting, case development, strategic planning and program audits. Her volunteer work is extensive: she’s Vice Chair of Professional Development on the AFP International Board, Past Chair of the AFP Foundation for Philanthropy Canada, and sits on the ACFRE Credentialing Board.