We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of product management at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving.

Learning Objectives:

• Understand the real size of the nonprofit sector and current giving trends

• Understand how to evolve thinking around the traditional donor pyramid

• Understand how the right metrics make all the difference in measuring performance