Everything We Know About Fundraising is (Mostly) Wrong

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Description

We often hear about concepts like the fundraising pyramid, donor prospecting, or the funnel approach to donor cultivation. But do these philosophical beliefs match up with reality? Join Steve MacLaughlin, vice president of product management at Blackbaud and bestselling author of Data Driven Nonprofits, as he explores if what we think we know about fundraising is really true. This session will explore some of the most common myths about fundraising and how nonprofits can adjust to the new normal in giving.

Learning Objectives:

Understand the real size of the nonprofit sector and current giving trends

Understand how to evolve thinking around the traditional donor pyramid

Understand how the right metrics make all the difference in measuring performance

Contributors

Steve MacLaughlin

Steve MacLaughlin is the Vice President of Product Management at Blackbaud and best-selling author of Data Driven Nonprofits. Steve has spent 20+ years driving innovation with a broad range of companies, government institutions, and nonprofit organizations. MacLaughlin serves on the board of the Nonprofit Technology Network (NTEN) and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.