In the wake of data scandals, security concerns and a
growing number of new data privacy laws, is traditional prospect research still
relevant and appropriate for fundraising?
How does this ever-changing landscape affect how we fundraise and manage
our donors’ data. What are the ethical
implications in managing information and using publicly available data? This session will explore the new realities
in research and data, discuss the ethics surrounding them and how best to
ensure your program uses and manages data effectively.
- Understand the basics of prospect research and what is included in publicly available data;
- Gain familiarity with new data privacy laws and how they impact the sector;
- Frame an ethical approach to data management and prospect research