In the wake of data scandals, security concerns and a growing number of new data privacy laws, is traditional prospect research still relevant and appropriate for fundraising? How does this ever-changing landscape affect how we fundraise and manage our donors’ data. What are the ethical implications in managing information and using publicly available data? This session will explore the new realities in research and data, discuss the ethics surrounding them and how best to ensure your program uses and manages data effectively.

Learning Outcomes:

• Understand the basics of prospect research and what is included in publicly available data;
• Gain familiarity with new data privacy laws and how they impact the sector;
• Frame an ethical approach to data management and prospect research